Supermarket Wars: Where to Shop

Continente and Pingo Doce are the market leaders, offering a mix of brands and good loyalty card discounts. Mercadona (Spanish) has gained massive popularity for its high-quality own-brand products.

For budget shopping, Lidl and Aldi are the go-to choices. Auchan usually has the widest variety of international products. Always get the loyalty app for the store you visit most, as coupons are personalized.